Apple today introduced free Apple Store software for iPads, iPod touches and iPhones that enables customers to shop the retailer directly from the mobile devices. The new application supports browsing and shopping for Apple wares complete with user reviews and detailed product specifications, much like Apple’s retail website. Customers can also create appointments for in-store services such as Personal Shopping, Genius Bar or One-on-One training.
Up to now, one could always shop the Apple Store or make in-store appointments through a web browser, so in that regards, the software isn’t adding any new functionality. But Apple’s retail web channel can be clunky in a small browser window, and clunky doesn’t sell hardware or software. Apple products and shopping are as much about the experience as they are about performance and features.
You can read the complete article at gigaom.com
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