University of San Francisco Internet Marketing Course

The University of San Francisco (USF) continues to proactively address the needs of today's interactive marketers with the introduction of Advanced Email Marketing and Advanced Affiliate Marketing training.

These eight-week, 100% online courses offer an intensive exploration of two of today's most profitable marketing practices. Each empowers professionals with enhanced skills, expanded knowledge and respected credentials from a U.S. News & World Report-ranked best national university. Like USF's core Master Certificate in Internet Marketing program, the new affiliate and email marketing courses are led by practicing, real-world experts who are among today's foremost interactive marketing leaders.

Email marketing represents an area of incredible opportunity for both organizations and individuals The Direct Marketing Association found that email offers the highest ROI of all direct marketing channels, with an average of $43.62 in sales for every dollar spent(1). At the same time, many companies are wasting time and money on emails that go nowhere. Forrester Research estimates that by 2014, organizations will waste $144 million(2) on emails that never reach their intended recipient.

This course covers topics that are essential to email marketing success, such as choosing an email broadcast solution, measuring and evaluating email campaigns, reducing opt-outs, complying with AffiliateSuccessNews.info